Lucky Craft Inc., the company behind the creation of legendary jerk bait Lucky Craft Pointer 100 SP, the Sammy 100 and many other worldwide known for their success hard bait lures is a leading Japan based manufacturer. It is not unfair to say Lucky Craft produces the best hard baits ever known. The production facility is based in Japan, and the main point of it is to create the dreamed baits for the fisherman, on the way to their trophies. Each fishing lure of Lucky Craft is created with enormous emphasis on quality and detail. The endless color schemes and lure series allow adaptation to any fishing situation, any condition, depth and predator. Lucky Craft is the brand which many professionals prefer just for a simple reason – Lucky Craft lures catch fish!